In Hawaiian, Malama ka 'aina i ke kai means take care of the land and ocean. We believe deeply in this important Hawaiian tradition. Change happens through engagement and requires a collective community effort, this is why, one percent of our gross sales goes to protect the ocean, beaches and waves we love so much.

Transparency is important to us hence why we have a third party verify our level of commitment. As a 1% For the Planet member, we’re asking for them to hold us accountable to our commitment of giving.